Case Studies
Cathetrix - Medica 2025 Campaign
How did a medical device start‑up generate 130 leads at MEDICA 2025?
Background
Cathetrix develops innovative catheter securement solutions designed to prevent accidental Foley catheter extractions and reduce catheter‑related complications in hospitals and home‑care environments. MEDICA 2025 represented a strategic opportunity for Cathetrix to strengthen its global distributor network and introduce a brand new product: Nephro Safe, an innovative nephrostomy tube stabilizer.
The Challenge
Cathetrix faced several key challenges:
- Attracting the right visitors
It needed to reach urologists, nephrologists, and
medical‑device distributors specifically. - Limited brand visibility
The company still needed to stand out among
thousands of exhibitors. - Launching two products simultaneously
The company had to clearly and effectively
communicate the value of both Foley-Safe and
Nephro-Safe. - Maximizing ROI
With MEDICA being a costly event, Cathetrix aimed to
generate measurable business outcomes.
The Solution
Online Presance
Build two dedicated product websites, each focused on one innovation.
Media Outreach
Craft and distribute an international press release, resulting in global media coverage.
Blog
Craft and distribute an international press release, resulting in global media coverage.
Social Media
Run dynamic social media campaigns promoting the product launches, Medica participation, and live booth activity.
Newsletters
Send targeted newsletters to partners, suppliers, and medical‑device distributors.
LinkedIn
Conduct a focused outreach campaign connecting hundreds of urologists, nephrologists, and distributors across Europe.
The Results
High Traffic
The booth, located in the Israel Export Institute pavilion. saw heavy visitor activity throughout the exhibition and was the most visited one in the pavilion.
Face to Face Meetings
The team conducted numerous live product demonstrations and held professional meetings with potential partners.
Leads
The company generated over 130 leads, including 110 qualified distributor leads from 37 different countries.
Agreements
Based on follow‑up discussions, Cathetrix expects to sign 20–30 new distribution agreements.