Case Studies
LOG Pharma Primary Packaging
How Strategic Content Marketing Helped LOG Pharma Primary Packaging Expand Its Customer Base
The Challenge
LOG Pharma Primary Packaging, which provids and develops innovative primary packaging solutions for the pharmaceutical market. approached Interteam with a clear business objective: increase industry visibility, strengthen its market positioning, and generate more qualified leads in a highly competitive market.
Although the company already had a strong technological foundation and industry expertise, it wanted to improve how it communicated its value to decision-makers across the pharma packaging sector. The goal was to increase exposure and to create measurable commercial impact through consistent, professional, and targeted content activity.
The Strategy
Interteam developed and implemented a comprehensive B2B content marketing and communications strategy designed specifically for the pharmaceutical packaging industry.
The activity focused on three core objectives:
- Increasing LOG Pharma’s visibility across professional industry channels
- Positioning the company as a trusted industry voice
- Supporting lead generation and sales activity through ongoing digital engagement
The strategy combined producing original content, obtaining media exposure, and social media management into one coordinated communications program.
The Activity
Content Production
Interteam produced 117 professional content items throughout the year, including:
- 15 blog posts
- 4 professional case studies
- 9 newsletters
- Additional educational and industry-focused content pieces
The content focused on key topics relevant to pharmaceutical packaging professionals, including product protection, sustainability, compliance, supply chain reliability, and packaging innovation.
Public Relations and Media Exposure
To strengthen industry visibility, Interteam developed and distributed six press releases. In parallel, the company secured significant editorial exposure through 14 articles published in professional packaging magazines.
This activity helped position LOG Pharma as an active and credible voice within the pharmaceutical packaging ecosystem.
Social Media Management
Interteam also managed LOG Pharma’s ongoing social media activity across LinkedIn, Facebook, and X.
The yearly activity included approximately 240 posts across all platforms:
- 90 LinkedIn posts
- 100 Facebook posts
- 51 posts on X
The social strategy focused on maintaining continuous visibility, promoting thought leadership, supporting events and announcements, and driving traffic toward the company’s digital assets.
The Results
The integrated content and communications strategy delivered measurable commercial results.
Commercial Impact
- Generated 461 leads throughout the year
- Closed 31 new deals
- 13 deals originated directly from digital activity
- Achieved a 15% increase in online leads
One of the most significant outcomes was the shift in the company’s customer mix. In 2025, new customers accounted for more than 80 percent of the company’s overall customer base, demonstrating a major expansion into new markets and accounts.
The activity also contributed to a sharp increase in the number of deals signed with new clients, with 32 new customer deals completed during the year.
Key Takeaways
The LOG Pharma Primary Packaging project demonstrates how a structured B2B content marketing strategy can directly support business growth in highly specialized industrial sectors.
By combining professional content creation, industry media exposure, PR activity, and consistent social media engagement, Interteam helped LOG Pharma strengthen its market presence and create a measurable pipeline of new business opportunities.
For B2B companies operating in complex industries, visibility alone is not enough. Consistent, strategic communication that connects expertise with customer needs can become a powerful driver of commercial growth.